Kim Kardashian got all four of her sisters into one retro Christmas living room, and two of them came in lingerie. In the new Skims holiday campaign, Kendall Jenner, 30, poses next to Santa in a plaid bra, a matching thong and sheer stockings, and Kylie Jenner, 29, wears a Fair Isle knit bralette with a micro-miniskirt and white tights, Page Six reports. Kim posted the shots on Tuesday, Oct. 27, with the caption “Skimsmas w my sisters,” and the Skims Holiday Shop opens on Thursday, Oct. 29.
I’m Nico Grey. I shoot adult films for NicoGrey.com, I run Scandal Planet, and the rest of the week goes to investments, crypto and AI. In every one of those jobs, casting decides what sells, and Kim cast her own family. Here’s who wore what, what it costs and when you can buy it.
What happened
Skims announced the Holiday Shop on Instagram and X on Tuesday, and Kim shared the campaign photos on her own Instagram the same day. All five sisters are in it: Kim, Kourtney Kardashian, Khloé Kardashian, Kendall and Kylie. Photographer Nadia Lee Cohen shot them in a midcentury-style home with tinsel trees, a pile of wrapped presents, a fire going and Santa Claus in several frames, Page Six says. Kim rests her head on his knee in one shot.
“The holidays have always been such a special time for our family, so getting to bring all my sisters together for this year’s SKIMS holiday campaign was so much fun,” Kim said in a statement quoted by Just Jared. The buzz came fast: Complex Style’s post of the photos passed 6.3 million views on X within a day.
See it: the official posts
Skims posted the campaign on its own X account at noon ET on Tuesday, Oct. 27, with the launch time. Complex Style’s post of the sisters passed 6.3 million views in a day, and Page Six and OK! shared their own picks. These are the posts themselves, embedded from the accounts that published them.
NICO’S TAKEKim, you got all four sisters into one living room, put Kendall in a plaid bra and a $20 thong, put Kylie in a knit bralette, and then used Santa as a pillow. That’s not a campaign, that’s a hostile takeover of every Christmas wish list.
Kendall, glasses, a ’60s bouffant and sheer stockings next to Santa? Somebody’s on the naughty list, and it isn’t the guy in the red suit.
Kylie, nine days ago you wore a $50 million Fantasy Bra. Now a $38 one does the same job. That’s the best return on investment I’ve seen all year.
Khloé, Kourtney: a onesie and leggings? It’s Skimsmas, ladies, not a sleepover. Next year it’s lace for all five. Want to see how far these sisters have already gone? Start with Kendall’s hub →
— Nico
The Daily Mail calls this a “steamy” campaign. The sisters’ Scandal Planet hubs collect their boldest runway, red carpet and photo-shoot moments, one click each.
Look by look, with prices
Prices are the ones the Daily Mail lists for each piece. Skims hasn’t published the full Holiday Shop yet, so check them again on launch day.
- Kendall: a plaid bralette ($38) and matching thong ($20), with sheer stockings, eyeglasses and big vintage curls. Page Six calls the hair a ’60s bouffant. This is the shot everyone is reposting.
- Kylie: a red-and-white Fair Isle knit bralette ($38) and matching micro-miniskirt ($88), with white tights and stilettos. Her hair is a curly shoulder-length updo in pigtails with side bangs, which InStyle notes is a big change from her usual waist-length waves.
- Kim: three looks. A plunging reindeer-print dress ($108) under the mistletoe, with stockings held up by a garter belt and a diamond necklace. Long-sleeve pink pajamas ($98) for the shot with her head on Santa’s knee. And a Henley legging set ($128) with cream heels while she opens a present.
- Kourtney: red leggings ($64) with a matching long-sleeve top ($58) and red pumps, lounging by the fire.
- Khloé: the cozy one. Page Six and Fashion Times describe a red-and-white onesie with a matching beanie. The Daily Mail describes a Henley and legging sleep set ($128) on a leather couch. Both could be right, since the campaign has more than one shot of her.
So the sexiest shot of the campaign, Kendall’s, is also the cheapest: $58 for the bra and thong together.
When the Holiday Shop opens
- Date and time: Thursday, Oct. 29, at 9 a.m. PT, Skims posted on X. That’s noon in New York, 4 p.m. in London and 11 p.m. in Bangkok.
- Where: skims.com.
- What’s in it: festive pajamas, lounge sets, knits and intimates, including a lace bralette and boyshort and a long-sleeve button-up sleep set (Just Jared), plus sheer lace stockings, silky slips, fuzzy sweats and a print of a shiny pink sports car wrapped in a bow (Page Six).
The last time the sisters did Skims lingerie
This isn’t the first time Kim has used her sisters as models. Kendall and Kylie modeled Skims lingerie for Valentine’s Day in 2021, and Kourtney photoshopped herself into one of the shots on her Instagram Stories with the line “Since I wasn’t invited,” Page Six recalls. This year Kourtney got the invite, but the lingerie still went to the two youngest.
The reaction isn’t all love. Zoe Saldana commented “I love these pictures!!!”, the Daily Mail reports, while other fans said the retro set looks “like something from a horror movie.”
For Kylie it’s the third big look in ten days: the $50 million Fantasy Bra at the Victoria’s Secret show on Oct. 18, then her Khy After Dark ads in only a cropped faux-fur jacket and heels.
What’s confirmed and what to watch
Confirmed by Skims and Kim herself: the five sisters, the photographer, the caption and the Oct. 29 launch time. The prices come from the Daily Mail, not Skims. Next up: whether Kendall’s plaid set and Kylie’s Fair Isle set sell out on Thursday. We’ll update this page with the launch-day result.
FAQ
When does the Skims Holiday Shop 2026 open?
Thursday, Oct. 29, 2026, at 9 a.m. PT on skims.com, Skims said on X. That’s noon ET, 4 p.m. in London and 11 p.m. in Bangkok.
What is Kendall Jenner wearing in the Skims holiday campaign?
A plaid bralette and matching thong, which the Daily Mail lists at $38 and $20, with sheer stockings, eyeglasses and a voluminous ’60s-style bouffant. She poses next to Santa Claus.
Who shot the Skims holiday campaign?
Nadia Lee Cohen, a photographer the Kardashian-Jenner family has worked with before. She shot all five sisters in a retro midcentury Christmas home with tinsel trees, presents, a fireplace and Santa.
Have Kendall and Kylie modeled Skims before?
Yes. They modeled Skims lingerie for Valentine’s Day in 2021, and Kourtney jokingly photoshopped herself into a shot because she “wasn’t invited.” The 2026 holiday campaign is the one with all five sisters.
What do you think? Best look in the campaign: Kendall’s plaid or Kylie’s Fair Isle? Tell us on X @celeb124.
Photos: Kim Kardashian in Sydney, 2014 (card and story graphic) by Eva Rinaldi, CC BY-SA 2.0; Kylie Jenner, 2017 (card and story graphic) by Josh Park, CC BY-SA 3.0; Kendall Jenner at the 83rd Venice Film Festival, 2026 (card, story graphic and in-story photo) by Colleen Sturtevant, CC BY-SA 4.0; Khloé Kardashian, 2016 (card and story graphic) by Eric Longden, CC BY 3.0; Kourtney Kardashian, 2018 (card and story graphic) by Britt Bellamy, CC BY 3.0; Kim Kardashian at the 2026 Met Gala by SWinxy, CC BY 4.0; Kylie Jenner at the 2026 Met Gala by SWinxy, CC BY 4.0 (Wikimedia Commons). Archive photos, not from the events described.
